ALLMODERN
ROLE → Senior Brand Designer & Creative Lead
PROJECT SCOPE →
Brand Identity
Art Direction
Print Design
Email Design
Social Media
Web Design
Illustration
Motion Design
Campaign Development
Marketing Analytics
At ALLMODERN, a sub-brand of Wayfair, I designed omnichannel brand experiences for print and digital channels, provided creative direction for campaign visuals, and collaborated with stakeholders on performance optimization for digital platforms.
CHALLENGE → Optimize digital channels to improve user experience and marketing performance
RESULTS → After improving the design of email and social channels: Instagram engagement increased by 2%, and email CTR increased from 1.5% to 3.8%
