ALLTRAILS
ROLE → Lead Visual Designer
CHALLENGE → Define & execute a 360 rebrand in 5 months
RESULTS → Awarded Apple’s 2023 App of the Year following launch
PROJECT SCOPE →
Brand Identity: Rebrand
Art Direction
Motion Design
App UI Design
Social Media
Video Editing
Email Design
Web Design
Photo Direction
Collaborating with marketing, product and engineering teams, I joined AllTrails and transformed all channels with a fresh visual identity, refined digital wireframes and an organized design system using Figma.
