SAMRA ORIGINS
BY THE WEEKND
A BLUE BOTTLE COFFEE BRANDCHALLENGE → Create an omni-channel, celebrity collab brand in 6 months with a low budget and 100% organic marketing
ROLE → Associate Art Director & Senior Graphic Designer
RESULTS → Final brand identity drove a 3.5% conversion at launch
PROJECT SCOPE →
Brand Identity
Art Direction
Photoshoot Direction
Motion Design
Video Direction
Print & OOH Design
Packaging Design
Social Media
Email Design
Web Design
From the logo and packaging to the brand strategy and photography direction, I teamed up with the Creative Director to develop the full story and visual expression of this omni-channel partnership with pop artist, The Weeknd, from start to delivery.
